Luxury Expert – Randy Char


AREAA Luxury Panel National Conference

Breakout #6: Going High End – Creating Your Luxury Brand

Friday, September 20th  2:30-3:45 PM

Hear from experts who work primarily with luxury properties as they discuss how to break into this niche market, and the skills and knowledge you will need to be successful.



  1. Introduction – Overview of session
  2. Introduce Speakers
  3. Allow speakers to share their background
  4. Moderator questions
  5. Q&A
  6. Closing


  1. When did you decide that you were going to pursue luxury listings and describe the path that led you to your success?
  2. How do you create a personal brand?
  3. Describe your definition of luxury?
  4. How much of your overall business is generated at the luxury level?
  5. How do you generate a great marketing platform?
  6. What do you different for these clients versus normal buyers?
  7. How does charity and community involvement play a role in your success?
  8. How do you coach sellers to be realistic in terms of process, timing, pricing, etc?
  9. What do you suggest for someone that wants to move their business into the luxury market?


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