Breakout #6: Going High End – Creating Your Luxury Brand
Friday, September 20th 2:30-3:45 PM
Hear from experts who work primarily with luxury properties as they discuss how to break into this niche market, and the skills and knowledge you will need to be successful.
- Introduction – Overview of session
- Introduce Speakers
- Allow speakers to share their background
- Moderator questions
- When did you decide that you were going to pursue luxury listings and describe the path that led you to your success?
- How do you create a personal brand?
- Describe your definition of luxury?
- How much of your overall business is generated at the luxury level?
- How do you generate a great marketing platform?
- What do you different for these clients versus normal buyers?
- How does charity and community involvement play a role in your success?
- How do you coach sellers to be realistic in terms of process, timing, pricing, etc?
- What do you suggest for someone that wants to move their business into the luxury market?